MARK 5343. MULTIVARIATE MODELS FOR BUSINESS DECISIONS. 3 Hours.
Gain essential skills for data-driven business and marketing decisions with a focus on analysis techniques such as factor analysis, multiple regression, discriminant analysis, logistic regression, and conjoint analysis. Gain hands-on experience in interpreting results to address complex marketing challenges effectively. Prerequisite: MARK 5327, BSTAT 5325, or permission of the MSMR Program Director.