BCOM 3360. EFFECTIVE BUSINESS COMMUNICATION. 3 Hours.

Students will develop written, oral, and interpersonal communication skills that are in demand by employers. The course emphasizes practical career preparation including creation of professional resumes and cover letters, delivery of effective oral presentations, written messaging, and team communication using current technology, such as Microsoft 365, collaboration platforms, and generative AI tools embedded throughout. A required professionalism lab adds mock interviews, networking, and etiquette. Prerequisite: 30 credit hours.

BCOM 4380. ADVANCED COMMUNICATIONS FOR BUSINESS. 3 Hours.

Students will learn advanced-level written, oral, and visual communication skills through project-based learning that simulates real business scenarios. Projects and instruction will emphasize strategic business writing, use of generative AI tools, leadership communications, persuasion techniques, data visualization, and team collaboration. Students will also develop leadership traits throughout the course. Prerequisites: BCOM 3360.

BCOM 5375. ADVANCED BUSINESS COMMUNICATION THEORY & PRACTICE. 3 Hours.

Students will develop proficiency in executive presence, professional correspondence, presentation delivery, and report writing. This course will also teach data visualization and storytelling techniques to translate complex information into persuasive narratives that support informed, data-driven decision-making. Additionally, students will leverage AI tools and contemporary communication technologies. Assignments include experiential learning opportunities.