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MARK 5327. RESEARCH FOR MARKETING DECISIONS. 3 Hours.

Overview of information needs of the marketing decision-maker. Emphasis on methods and techniques that may be employed for the collection and analysis of primary data. Major topics include design of research projects, generating primary data, questionnaire design, samplings for survey research, experimental design, controlling data collection, and data analysis.

BBA or BS in Business to Master of Science in Marketing Research Fast Track

https://catalog.uta.edu/business/marketing/graduate/bba-bs-to-market-research-ms-fast/
The Bachelor of Business Administration or Bachelor of Science in Business to Master of Science in Marketing Research Fast Track enables outstanding senior undergraduate students in the College of Business to satisfy degree requirements leading to a Marketing Research MS while completing their undergraduate studies. Pathways are available from any undergraduate degree in the College that includes the required fast track foundations courses.