This course keeps students at the forefront of business research and insights through in-depth exploration of industry-demanded techniques and emerging topics. Content adapts yearly to reflect evolving methodologies, tools, and best practices in the business research and insights field. Through lectures, expert presentations, and case studies, students learn the latest qualitative and quantitative research skills required by leading research organizations and corporate research teams. The course addresses contemporary research tools, including AI applications, while emphasizing the critical judgment needed to evaluate their outputs and apply human expertise effectively. Prerequisites: MARK 5327 or consent from the MSMR Program Director.