Entrepreneurship as it relates to starting and building a successful business in the hospitality industry. Due to the uniqueness of services, it is vital to secure sustainable competitive advantages in the market based on innovation in service design and delivery. Focus on business trends and opportunities, franchise decisions, choices, selection and brand management. Topics include market and financial feasibility analysis, location and market analysis, tourism and event enterprises, sources of funding for facility development, and business plan development. Prerequisite: HOSP 3350 or HOSP 3351, and MARK 3321.