MARK 3321. PRINCIPLES OF MARKETING. 3 Hours.
The marketing function of the firm from the standpoint of the decision-maker. The marketing variables of products, channels, prices, and promotion as related both to the profitability of the firm and to customer satisfaction. The economic, legal, social, and international implications of marketing actions. Prerequisite: 45 credit hours.
...of BCOM 3360, Effective Business Communication, and MARK 3321, Principles of Marketing. Minor in Accounting...