Examines the creation, production, distribution, and reception of books, serials, and ephemera across history, with a focus on the shifts from orality to literacy, writing to printing, and analog to digital media. Draws upon theories and concepts from rhetoric, material culture, sociology, economics, and graphic design, as well as studies in reading, literacy, and the creation and transmission of meaning. Introduces students to principles of bibliographical description and analysis. Prerequisite: English majors must have earned a C or better in ENGL 3350 and in one literature survey course (ENGL 3340, ENGL 3341, ENGL 3351, ENGL 3352, ENGL 3361, or ENGL 3362). Non-majors must have earned a C or better in 3 hours of sophomore literature (ENGL 2303, ENGL 2309, ENGL 2319, ENGL 2329).