Course examines best practices in marketing communication; considers electronic commerce conducted via current communication and information technology. Discussion of theories, research strategies, usage trends, and current development. Prerequisite: COMM 3300, COMM 3315, a grade of C (2.0/4.0) or better in COMM 2311, and one of the following: ADVT 4300, CTEC 3350, PREL 3355, or COMM 4318.