ADVT 3305. ADVERTISING MEDIA. 3 Hours.
Decision-making in selection and use of advertising media. Evaluation of media alternatives in terms of marketing communication objectives and strategy, audience analysis, media-market research, cost, and editorial/program content. Media plans are developed consistent with Integrated Marketing Communication and branding programs. Prerequisite: COMM 2311, ADVT 2337, and MATH 1308, all with a grade of C or better.
...AND SOCIAL IDENTITY ADVT 3304. STRATEGIC COMMUNICATION ADVT 3305. ADVERTISING MEDIA ADVT 3308. DIGITAL ADVERTISING...