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BCOM 3360. EFFECTIVE BUSINESS COMMUNICATION. 3 Hours.

Principles and practice of effective communication with business organizations. Students will be exposed to theories of persuasion, argumentation and advocacy. Techniques to achieve group compromise and conflict resolution are also emphasized. A business professionalism lab is required. The grade for this course requires the completion of both the lecture component and the professionalism lab. Prerequisite: 30 credit hours.