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MARK 5350. MULTICULTURAL RESEARCH METHODS. 3 Hours.
This course extends the student's knowledge beyond traditional survey research concepts to include specific knowledge about the common sources of bias associated with studies of U.S. multicultural populations, such as Blacks, Hispanics and Asians. The topical coverage is multi-disciplinary and focuses on cultural and linguistic biases related to sampling, translations, questionnaire design, data collection methods, weighting, and statistical analysis. Attention is also devoted to issues related to focus group research and GIS analysis. Assignments will include readings, exercises, analysis of survey data files and Census data, and reporting of results. Prerequisite: BSTAT 5301 or equivalent.