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HOSP 4354. HOSPITALITY REVENUE MANAGEMENT. 3 Hours.

This course will provide an intensive review into hospitality revenue maximization, generation, forecasting, foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. The learning process will include interactive lectures, group discussions, research, and guest lecturers focused on industry analytical foundations, hotel math fundamentals, improving property revenue performance and analyzing marketing performance. Prerequisite: HOSP 3350 or HOSP 3351, and ACCT 2302.