Analysis of the factors to be considered in the successful management of corporate and association meetings, conferences, conventions, and special events. Topics studied will include planning, organizing, influencing, controlling, and leadership functions associated with the event (special event), convention, meeting, and festival activities. Key topics include forecasting, budgeting, marketing, venue arrangements, client management, guest considerations, crisis management, social responsibility, and ethics. Prerequisite: HOSP 3350 or HOSP 3351.