This course demonstrates how microeconomic theory can be used in business decision-making. Analytical tools are developed to study competitive analysis, strategic position and dynamics, internal organization of the firm, and the firm's strategic position in the supply chain. Through the use of real business information, the class provides an understanding of how to link economic theory with practice. Students will engage in empirical analysis. Prerequisite: ECON 5336 or BSAD 6317 concurrent.