Applies Economic Optimization as the fundamental methodology to guide decisions at the firm level. Microeconomic Theory provides the foundation for decision making and strategy. Topics include investment decisions, pricing, price discrimination, strategy, bargaining, uncertainty, moral hazard and adverse selection, and incentive structures for employees and for units of the firm. The class is real-world-oriented exploring actual decisions of firms. Prerequisite: ECON 2306 and 60 credit hours.