BCOM 3360. EFFECTIVE BUSINESS COMMUNICATION. 3 Hours.
Students will develop written, oral, and interpersonal communication skills that are in demand by employers. The course emphasizes practical career preparation including creation of professional resumes and cover letters, delivery of effective oral presentations, written messaging, and team communication using current technology, such as Microsoft 365, collaboration platforms, and generative AI tools embedded throughout. A required professionalism lab adds mock interviews, networking, and etiquette. Prerequisite: 30 credit hours.