About This Program
The Bachelor of Business Administration in Marketing provides knowledge centered on a customer centric view of the market, long-term customer satisfaction, and the development of mutually beneficial relationships. The discipline of marketing prepares students for exciting and rewarding career opportunities where they serve their internal and external customers.
Competencies
- Upon completion, marketing students will understand how managers apply the marketing concept in an ever-changing environment.
- Upon completion, marketing students will demonstrate the ability to perform and interpret a market analysis.
- Upon completion, marketing students will demonstrate competency in developing a professional marketing plan.
- Upon completion, marketing students will demonstrate competency in oral and written communication.
- Upon completion, marketing students will show evidence of strategic problem-solving decision making.
Curriculum
Students must meet all lower division requirements before enrolling for upper division courses. Specified prerequisites are designated for certain courses.
| General Core Requirements | 42 |
| |
| |
| RHETORIC AND COMPOSITION I | |
| RHETORIC AND COMPOSITION II | |
| |
| COLLEGE ALGEBRA FOR ECONOMICS & BUSINESS ANALYSIS | |
| MATHEMATICS FOR ECONOMICS AND BUSINESS ANALYSIS | |
| |
| HISTORY OF THE UNITED STATES TO 1865 | |
| HISTORY OF THE UNITED STATES, 1865 TO PRESENT | |
| |
| PRINCIPLES OF MACROECONOMICS | |
| |
| PRINCIPLES OF MICROECONOMICS | |
| |
| 2 |
| UNIV 1101 | CAREER PREPARATION AND STUDENT SUCCESS | 1 |
| or UNIV 1131 | STUDENT SUCCESS |
| MANA 1301 | BUSINESS IN A GLOBAL ENVIRONMENT | 3 |
| ACCT 2301 | PRINCIPLES OF ACCOUNTING I | 3 |
| ACCT 2302 | PRINCIPLES OF ACCOUNTING II | 3 |
| BSTAT 2305 | INTRODUCTORY STATISTICS FOR BUSINESS ANALYTICS | 3 |
| INSY 2303 | INTRODUCTION TO M.I.S. AND DATA PROCESSING | 3 |
| BCOM 3360 | EFFECTIVE BUSINESS COMMUNICATION | 3 |
| BLAW 3310 | LEGAL AND ETHICAL ENVIRONMENT OF BUSINESS | 3 |
| BSTAT 3321 | INTERMEDIATE STATISTICS FOR BUSINESS ANALYTICS | 3 |
| FINA 3313 | BUSINESS FINANCE | 3 |
| MANA 3318 | MANAGING ORGANIZATIONAL BEHAVIOR | 3 |
| MARK 3321 | PRINCIPLES OF MARKETING | 3 |
| OPMA 3306 | OPERATIONS MANAGEMENT | 3 |
| MANA 4322 | STRATEGIC MANAGEMENT | 3 |
| MARK 3324 | CONSUMER BEHAVIOR | 3 |
| MARK 4311 | MARKETING RESEARCH | 3 |
| MARK 4322 | ADVANCED MARKETING MANAGEMENT AND STRATEGY | 3 |
| 6 |
| |
| 3 |
| 3 |
| 12 |
| 3 |
| Total Hours | 120 |
Double Major
Double Major options for the Bachelor of Business Administration (BBA) in Marketing are available. Marketing undergraduates who pursue the following Double Major program will not have the option of participating in the Fast Track Program in Business.
Completion of the double major is attained by including all of the following courses in the BBA Marketing plan and completing with grades of C or better in each of the double major courses listed below:
BBA IN MARKETING AND MANAGEMENT
| MANA 3319 | CONTEMPORARY MANAGERIAL CHALLENGES | 3 |
| HRMN 3320 | HUMAN RESOURCE MANAGEMENT | 3 |
| 6 |
| Total Hours | 12 |
BBA IN MARKETING AND FINANCE
BBA IN MARKETING AND ECONOMICS
BBA IN MARKETING AND REAL ESTATE
BBA IN MARKETING AND Operations & supply chain management
Suggested Course Sequence
Advising Resource
Freshmen students will meet with advisors in the University Advising Center for at least one semester before transitioning to the College of Business.
Location:
College of Business, Suite 107
Email:
ugadvise@uta.edu
Phone:
817-272-3368
Web:
College of Business Undergraduate Advising
