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MARK 4322. ADVANCED MARKETING MANAGEMENT AND STRATEGY. 3 Hours.

A capstone course designed to help the student develop his/her ability to apply knowledge and analytical skills acquired in the marketing and business curricula. The importance of a structured planning process in formulating and implementing marketing strategies is emphasized. Prerequisite: MARK 3321, MARK 3324 and MARK 4311 with grades of C or better, and 90 credit hours.