MARK 4311. MARKETING RESEARCH. 3 Hours.
Designed to make students intelligent users of marketing research data. The interrelationship between marketing research and marketing management. Methods and techniques used to generate primary data in commercial marketing research. Design of research projects, methods for generating primary data, sampling of human populations, experimental design, and data analysis. Prerequisite: MARK 3321 with a grade of C or better and BSTAT 3321.