University Catalog

BBA or BS in Business to Master of Science in Marketing Research Fast Track

About This Program

The Bachelor of Business Administration or Bachelor of Science in Business to Master of Science in Marketing Research Fast Track enables outstanding senior undergraduate students in the College of Business to satisfy degree requirements leading to a Marketing Research MS while completing their undergraduate studies. Pathways are available from any undergraduate degree in the College that includes the required fast track foundations courses.

Associated Programs

For detailed information about the programs associated with this Fast Track, refer to their individual degree pages. 

Accounting BBA

Accounting BS

Business Analytics BS

Economics BBA

Economics BS

Entrepreneurship BBA

Finance BBA

Human Resource Management BBA

Hospitality Management BBA

Hospitality Management BS

Information Systems BBA

Information Systems BS

International Business BBA (Chinese)

International Business BBA (French)

International Business BBA (German)

International Business BBA (Korean)

International Business BBA (Russian)

International Business BBA (Spanish)

Management BBA

Marketing BBA

Operations & Supply Chain Management BBA

Real Estate BBA

Sales BBA

Marketing Research MS

Admissions Criteria

An undergraduate Business student will apply:

  • within 30 hours of completing a bachelor's degree
  • upon completion of at least 30 hours at UTA, achieving an overall UTA GPA of 3.3 or better
  • with an overall GPA of 3.3 or better in all college courses (at all schools), and
  • with a UTA Business GPA of 3.3 or better.

Additionally, a candidate must have completed at UTA Arlington 12 hours of undergraduate fast track foundation courses with a minimum GPA of 3.5:

For automatic admission to the MS Marketing Research program, students must complete the following graduate courses:

  • BSTAT 5325 ADVANCED METHODS FOR ANALYTICS or MARK 5337 MARKETING ANALYTICS AND INFORMATION MANAGEMENT
  • MARK 5327 RESEARCH FOR MARKETING DECISIONS
  • APPROVED MARK Elective

An undergraduate student who successfully completes the fast-track graduate coursework with grades of B or better will graduate with the undergraduate degree and will be automatically admitted to graduate study. The student will not be required to take the Graduate Management Admissions Test (GMAT), will not have to complete the normal Graduate School application for admission, and will not have to pay the related application fee.

Curriculum

Baccalaureate Program
Complete non-elective requirements for BBA including the following used to determine eligibility for the fast track:96
MICROECONOMICS
MACROECONOMICS
BUSINESS FINANCE
PRINCIPLES OF MARKETING
INTERMEDIATE STATISTICS FOR BUSINESS ANALYTICS
ADVANCED STATISTICS FOR BUSINESS ANALYTICS
Complete elective requirements for BBA including the following, which also count toward the MS Marketing Research:24
ADVANCED METHODS FOR ANALYTICS
MARKETING ANALYTICS AND INFORMATION MANAGEMENT
RESEARCH FOR MARKETING DECISIONS
5000-Level MARK Elective
MS Foundations
MARK 5320BUYER BEHAVIOR3
MARK 5338APPLIED QUALITATIVE RESEARCH IN BUSINESS3
MARK 5341CONTEMPORARY TOPICS IN MARKETING RESEARCH3
MARK 5343MULTIVARIATE MODELS FOR BUSINESS DECISIONS3
MARK 5344BUSINESS PREDICTION & CLASSIFICATION TOOLS3
MARK 5396MARKETING RESEARCH INTERNSHIP I3
MS Electives
Select 9 hours with advisor approval.9
Total Hours147

Advising Resources

Contact the Marketing Department for graduate program inquiries and academic advising.

Location:

College of Business Building, Room 234

Email:

msmr@uta.edu

Phone:

817-272-2876

Web:

Department of Marketing