University Catalog

Marketing - Undergraduate Programs

The Department of Marketing offers a Bachelor of Business Administration (B.B.A.) in Marketing and an undergraduate Sales Certificate.  Students will develop knowledge centered on a customer centric view of the market, long-term customer satisfaction, and the development of mutually beneficial relationships. The discipline of marketing prepares students for exciting and rewarding career opportunities where they serve their internal and external customers.

Requirements for a Bachelor of Business Administration Degree in Marketing

Students must meet all lower division requirements before enrolling for upper division courses. Specified prerequisites are designated for certain courses.

Pre-Professional Course Requirements - Fulfill the University General Core Requirements (42 hours and 3 elective hours)
General Core Requirements 42
Communication (minimum 6 hours required)6
RHETORIC AND COMPOSITION I
RHETORIC AND COMPOSITION II
Mathematics (minimum 6 hours required)6
COLLEGE ALGEBRA FOR ECONOMICS & BUSINESS ANALYSIS
MATHEMATICS FOR ECONOMICS AND BUSINESS ANALYSIS
Life and Physical Sciences (minimum 6 hours required)6
From Approved University General Core Requirement List
Language, Philosophy & Culture (minimum 3 hours required)3
From Approved University General Core Requirement List
Creative Arts (minimum 3 hours required)3
From Approved University General Core Requirement List
US History (minimum 6 hours required)6
HISTORY OF THE UNITED STATES TO 1865
HISTORY OF THE UNITED STATES, 1865 TO PRESENT
Government/Political Science (minimum 6 hours required)6
GOVERNMENT OF THE UNITED STATES
STATE AND LOCAL GOVERNMENT
Social & Behavioral Sciences (minimum 3 hours required)3
Satisfied by completion of ECON 2305 in the Business Core.
Foundational Component Area (minimum 3 hours required)3
Satisfied by completion of ECON 2306 in the Business Core.
Elective/UNIV 1101 or UNIV 1131 (3 hours) ELECTIVE MAY BE TAKEN IN PLACE OF UNIV-BU 11013
Professional Course Requirements - Business Core (39 hours)
MANA 1301BUSINESS IN A GLOBAL ENVIRONMENT3
ACCT 2301PRINCIPLES OF ACCOUNTING I3
ACCT 2302PRINCIPLES OF ACCOUNTING II3
BSTAT 2305INTRODUCTORY STATISTICS FOR BUSINESS ANALYTICS3
ECON 2305 satisfies the Social & Behavioral Science
ECON 2306 satisfies the Foundational Component
INSY 2303INTRODUCTION TO M.I.S. AND DATA PROCESSING3
BCOM 3360EFFECTIVE BUSINESS COMMUNICATION3
BLAW 3310LEGAL AND ETHICAL ENVIRONMENT OF BUSINESS3
BSTAT 3321INTERMEDIATE STATISTICS FOR BUSINESS ANALYTICS3
FINA 3313BUSINESS FINANCE3
MANA 3318MANAGING ORGANIZATIONAL BEHAVIOR3
MANA 4322STRATEGIC MANAGEMENT3
MARK 3321PRINCIPLES OF MARKETING3
OPMA 3306OPERATIONS MANAGEMENT3
Professional Course Requirements - Marketing (18 hours)
MARK 3324CONSUMER BEHAVIOR3
MARK 4311MARKETING RESEARCH3
MARK 4322ADVANCED MARKETING MANAGEMENT AND STRATEGY3
Advanced Marketing Electives (MARK 33xx or 43xx)6
Advanced Business Courses and Electives (18 hours)
Advanced Accounting Elective (ACCT 33xx or 43xx)3
Advanced accounting, business, economics, finance, information systems, management, operations and supply chain management, or real estate. No MARK.12
Advanced Economics Elective (ECON 33xx or 43xx)3
Advanced Business or Advanced Marketing Elective3
Total Hours120

Double Major

Double Major options for the Bachelor of Business Administration (BBA) in Marketing are available. Marketing undergraduates who pursue the following Double Major program will not have the option of participating in the Fast Track Program in Business.

Completion of the Double Major is attained by including all of the following courses in the BBA Marketing plan and completing with grades of C or better in each of the double major courses listed below:

BBA IN MARKETING AND MANAGEMENT

CONTEMPORARY MANAGERIAL CHALLENGES
HUMAN RESOURCE MANAGEMENT
Advanced Management Elective (MANA 33xx or 43xx)
Advanced Management Elective (MANA 33xx or 43xx)

BBA IN MARKETING AND FINANCE

MONEY AND BANKING
MICROECONOMICS
FINANCIAL ACCOUNTING I
INVESTMENTS
FINANCIAL INSTITUTIONS AND MARKETS
ADVANCED BUSINESS FINANCIAL ANALYSIS
Advanced FINA Elective (FINA 33XX or 43XX)

BBA IN MARKETING AND ECONOMICS

MONEY AND BANKING
MICROECONOMICS
MACROECONOMICS
ECONOMIC DATA ANALYSIS
ADVANCED COMMUNICATION FOR BUSINESS AND ECONOMIC PROFESSIONALS
ADVANCED COMMUNICATIONS FOR BUSINESS
Advanced ECON Elective (ECON 33XX or ECON 43XX)
Advanced ECON Elective (ECON 33XX or ECON 43XX)

BBA IN MARKETING AND REAL ESTATE

REAL ESTATE FUNDAMENTALS
REAL ESTATE FINANCE
REAL ESTATE APPRAISAL
REAL ESTATE LAW
Advanced Real Estate Elective (REAE 33XX or 43XX)
Advanced Real Estate Elective (REAE 33XX or 43XX)

BBA IN MARKETING AND Operations & supply chain management

SUPPLY CHAIN LOGISTICS
GLOBAL SUPPLY CHAIN MANAGEMENT
SUPPLY CHAIN ANALYTICS-THEORY AND PRACTICE
PURCHASING MANAGEMENT
Advanced OPMA Elective (OPMA 33xx or 43xx)

Suggested Course Sequence

First Year
First SemesterHoursSecond SemesterHours
ENGL 13013ENGL 13023
MATH 13153MATH 13163
HIST 13013HIST 13023
ECON 23053ECON 23063
MANA 13013Creative Arts3
UNIV-BU 1131Freshmen Only1 
 16 15
Second Year
First SemesterHoursSecond SemesterHours
ACCT 23013ACCT 23023
INSY 23033BSTAT 23053
POLS 23113POLS 23123
Life & Physical Sciences3Life & Physical Science3
Language, Philosophy & Culture3Elective(2 Hours for Freshman/3 Hours for Transfers)2
 15 14
Third Year
First SemesterHoursSecond SemesterHours
BLAW 33103MARK 33243
FINA 33133Advanced Marketing Elective3
MANA 33183BCOM 33603
MARK 33213BSTAT 33213
Advanced Economics Elective3Advanced Business Elective3
 15 15
Fourth Year
First SemesterHoursSecond SemesterHours
MARK 43113MARK 43223
Advanced Marketing Elective3Advanced Business or Advanced Marketing Elective3
OPMA 33063MANA 43223
Advanced Accounting Elective3Advanced Business Elective3
Advanced Business Elective3Advanced Business Elective3
 15 15
Total Hours: 120

Minor in Business Philanthropy - Currently suspended

  • ​For an 18 hour requirement, this would require a minimum of 9 hours of business coursework completed in residence at UT Arlington.
  • Requires a grade of C or better in all minor requirement courses.
  • Will not use vocational and technical courses (including WECM courses) toward any business minor.

This minor is also part of the BA in Philanthropy degree offered in the Department of Communication

Complete all of the following courses:

ACCT 2303ACCOUNTING AND COMPLIANCE OF NON-PROFIT ORGANIZATIONS3
FINA 4326WEALTH AND EXCHANGE3
MANA 3321NONPROFIT AND VOLUNTEER MANAGEMENT3
MARK 3321PRINCIPLES OF MARKETING3
MARK 3332PHILIANTHROPY, FUNDRAISING, AND PROFESSIONAL SELLING3
MARK 3342MARKETING AND PHILANTHROPIC STRATEGY3

For additional information or questions about the undergraduate minor, please contact the College of Business Undergraduate Advising Office at 817-272-3368 or ugadvise@uta.edu. 

Certificate in Business Philanthropy

The Certificate in Business Philanthropy requires a total of twelve semester credit hours of course work, which can be completed in conjunction with an existing undergraduate degree in any field.

This certificate is also part of the BA in Philanthropy degree offered in the Department of Communication.

Certificate Requirements

To receive the Certificate in Business Philanthropy, all course work (12 hours) must be completed at UT Arlington with a grade of C or higher. 

Complete any four of the following courses for a total of 12 hours:
ACCT 2303ACCOUNTING AND COMPLIANCE OF NON-PROFIT ORGANIZATIONS3
MANA 3321NONPROFIT AND VOLUNTEER MANAGEMENT3
MARK 3321PRINCIPLES OF MARKETING3
MARK 3332PHILIANTHROPY, FUNDRAISING, AND PROFESSIONAL SELLING3
MARK 3342MARKETING AND PHILANTHROPIC STRATEGY3
FINA 4326WEALTH AND EXCHANGE3
Total Hours18

For additional information or questions about the undergraduate certificate, please contact the College of Business Undergraduate Advising Office at 817-272-3368 or ugadvise@uta.edu.  

Sales Certificate Program

The Sales Certificate program prepares students for a challenging and rewarding career in the sales profession. The program will enhance students' abilities to sell themselves, their ideas, as well as products and services. It also equips students with knowledge and skills related to managing mutually beneficial relationships with customers. The Sales Certificate program stresses the ethical aspects of sales, deemed a necessary prerequisite for sustainable growth.  The Sales Certificate program is built on a strong theoretical background but emphasizes applications and practice. The Sales Certificate program is available to both business and non-business majors.

Admission to the Program

Students seeking admission to the Sales Certificate program must have completed 45 hours of college credit with a minimum GPA of 2.0 at UT Arlington.

Eligibility Requirements

To remain eligible for the Sales Certificate program, all students must maintain a GPA of 2.0 or better with a minimum grade of C in every course taken as part of the Sales Certificate course.

Students who earn grades of D or F in two Sales Certificate program courses will be dismissed from the program. 

Certificate Requirements

The Sales Certificate requires 9 credit hours for all majors with requirements differing for business and non-business majors. To receive the certificate, business majors must complete the following courses at UT Arlington with a grade of C or higher.

Business Major Requirements

Required (Complete each course for a total of 6 hours)
MARK 3322PROFESSIONAL SELLING3
MARK 4308MANAGEMENT AND LEADERSHIP OF THE SALES FORCE3
Electives (Select one of the following courses)
BCOM 4380ADVANCED COMMUNICATIONS FOR BUSINESS3
MANA 4341NEGOTIATIONS AND CONFLICT RESOLUTION3
MARK 3370SOCIAL MEDIA MARKETING3
MARK 4303RETAIL MARKETING3
MARK 4393MARKETING INTERNSHIP3
MARK 4393 is for Marketing majors only. Other majors must enroll in sales internships through their respective departments. To receive credit towards the Sales Certificate program, the actual work performed in the internship must be sales focused.

Non-Business Major Requirements

To receive the certificate, non-business majors must complete the following courses at UT Arlington with a grade of C or higher.

Required (Complete each requirement for a total of 9 hours)
MARK 3321PRINCIPLES OF MARKETING3
or BCOM 3360 EFFECTIVE BUSINESS COMMUNICATION
MARK 3322PROFESSIONAL SELLING3
MARK 4308MANAGEMENT AND LEADERSHIP OF THE SALES FORCE3

For additional information or questions about the undergraduate certificate, please contact the College of Business Undergraduate Advising Office at 817-272-3368 or ugadvise@uta.edu.