Marketing - Undergraduate Programs
The Department of Marketing offers a Bachelor of Business Administration (B.B.A.) in Marketing and an undergraduate Sales Certificate. Students will develop knowledge centered on a customer centric view of the market, long-term customer satisfaction, and the development of mutually beneficial relationships. The discipline of marketing prepares students for exciting and rewarding career opportunities where they serve their internal and external customers.
Requirements for a Bachelor of Business Administration Degree in Marketing
Students must meet all lower division requirements before enrolling for upper division courses. Specified prerequisites are designated for certain courses.
| Pre-Professional Course Requirements - Fulfill the University General Core Requirements (42 hours and 3 elective hours) | ||
| General Core Requirements | 42 | |
| Communication (minimum 6 hours required) | 6 | |
| RHETORIC AND COMPOSITION I | ||
| RHETORIC AND COMPOSITION II | ||
| Mathematics (minimum 6 hours required) | 6 | |
| COLLEGE ALGEBRA FOR ECONOMICS & BUSINESS ANALYSIS | ||
| MATHEMATICS FOR ECONOMICS AND BUSINESS ANALYSIS | ||
| Life and Physical Sciences (minimum 6 hours required) | 6 | |
From Approved University General Core Requirement List | ||
| Language, Philosophy & Culture (minimum 3 hours required) | 3 | |
From Approved University General Core Requirement List | ||
| Creative Arts (minimum 3 hours required) | 3 | |
From Approved University General Core Requirement List | ||
| US History (minimum 6 hours required) | 6 | |
| HISTORY OF THE UNITED STATES TO 1865 | ||
| HISTORY OF THE UNITED STATES, 1865 TO PRESENT | ||
| Government/Political Science (minimum 6 hours required) | 6 | |
| GOVERNMENT OF THE UNITED STATES | ||
| STATE AND LOCAL GOVERNMENT | ||
| Social & Behavioral Sciences (minimum 3 hours required) | 3 | |
Satisfied by completion of ECON 2305 in the Business Core. | ||
| Foundational Component Area (minimum 3 hours required) | 3 | |
Satisfied by completion of ECON 2306 in the Business Core. | ||
| Elective/UNIV 1101 or UNIV 1131 (3 hours) ELECTIVE MAY BE TAKEN IN PLACE OF UNIV-BU 1101 | 3 | |
| Professional Course Requirements - Business Core (39 hours) | ||
| MANA 1301 | BUSINESS IN A GLOBAL ENVIRONMENT | 3 |
| ACCT 2301 | PRINCIPLES OF ACCOUNTING I | 3 |
| ACCT 2302 | PRINCIPLES OF ACCOUNTING II | 3 |
| BSTAT 2305 | INTRODUCTORY STATISTICS FOR BUSINESS ANALYTICS | 3 |
| ECON 2305 satisfies the Social & Behavioral Science | ||
| ECON 2306 satisfies the Foundational Component | ||
| INSY 2303 | INTRODUCTION TO M.I.S. AND DATA PROCESSING | 3 |
| BCOM 3360 | EFFECTIVE BUSINESS COMMUNICATION | 3 |
| BLAW 3310 | LEGAL AND ETHICAL ENVIRONMENT OF BUSINESS | 3 |
| BSTAT 3321 | INTERMEDIATE STATISTICS FOR BUSINESS ANALYTICS | 3 |
| FINA 3313 | BUSINESS FINANCE | 3 |
| MANA 3318 | MANAGING ORGANIZATIONAL BEHAVIOR | 3 |
| MANA 4322 | STRATEGIC MANAGEMENT | 3 |
| MARK 3321 | PRINCIPLES OF MARKETING | 3 |
| OPMA 3306 | OPERATIONS MANAGEMENT | 3 |
| Professional Course Requirements - Marketing (18 hours) | ||
| MARK 3324 | CONSUMER BEHAVIOR | 3 |
| MARK 4311 | MARKETING RESEARCH | 3 |
| MARK 4322 | ADVANCED MARKETING MANAGEMENT AND STRATEGY | 3 |
| Advanced Marketing Electives (MARK 33xx or 43xx) | 6 | |
| Advanced Business Courses and Electives (18 hours) | ||
| Advanced Accounting Elective (ACCT 33xx or 43xx) | 3 | |
| Advanced accounting, business, economics, finance, information systems, management, operations and supply chain management, or real estate. No MARK. | 12 | |
| Advanced Economics Elective (ECON 33xx or 43xx) | 3 | |
| Advanced Business or Advanced Marketing Elective | 3 | |
| Total Hours | 120 | |
Double Major
Double Major options for the Bachelor of Business Administration (BBA) in Marketing are available. Marketing undergraduates who pursue the following Double Major program will not have the option of participating in the Fast Track Program in Business.
Completion of the Double Major is attained by including all of the following courses in the BBA Marketing plan and completing with grades of C or better in each of the double major courses listed below:
BBA IN MARKETING AND MANAGEMENT
| CONTEMPORARY MANAGERIAL CHALLENGES | ||
| HUMAN RESOURCE MANAGEMENT | ||
Advanced Management Elective (MANA 33xx or 43xx) | ||
Advanced Management Elective (MANA 33xx or 43xx) | ||
BBA IN MARKETING AND FINANCE
| MONEY AND BANKING | ||
or ECON 3310 | MICROECONOMICS | |
| FINANCIAL ACCOUNTING I | ||
| INVESTMENTS | ||
| FINANCIAL INSTITUTIONS AND MARKETS | ||
| ADVANCED BUSINESS FINANCIAL ANALYSIS | ||
Advanced FINA Elective (FINA 33XX or 43XX) | ||
BBA IN MARKETING AND ECONOMICS
| MONEY AND BANKING | ||
| MICROECONOMICS | ||
| MACROECONOMICS | ||
| ECONOMIC DATA ANALYSIS | ||
| ADVANCED COMMUNICATION FOR BUSINESS AND ECONOMIC PROFESSIONALS | ||
or BCOM 4380 | ADVANCED COMMUNICATIONS FOR BUSINESS | |
Advanced ECON Elective (ECON 33XX or ECON 43XX) | ||
Advanced ECON Elective (ECON 33XX or ECON 43XX) | ||
BBA IN MARKETING AND REAL ESTATE
| REAL ESTATE FUNDAMENTALS | ||
| REAL ESTATE FINANCE | ||
| REAL ESTATE APPRAISAL | ||
| REAL ESTATE LAW | ||
Advanced Real Estate Elective (REAE 33XX or 43XX) | ||
Advanced Real Estate Elective (REAE 33XX or 43XX) | ||
BBA IN MARKETING AND Operations & supply chain management
| SUPPLY CHAIN LOGISTICS | ||
| GLOBAL SUPPLY CHAIN MANAGEMENT | ||
| SUPPLY CHAIN ANALYTICS-THEORY AND PRACTICE | ||
| PURCHASING MANAGEMENT | ||
Advanced OPMA Elective (OPMA 33xx or 43xx) | ||
Suggested Course Sequence
| First Year | |||
|---|---|---|---|
| First Semester | Hours | Second Semester | Hours |
| ENGL 1301 | 3 | ENGL 1302 | 3 |
| MATH 1315 | 3 | MATH 1316 | 3 |
| HIST 1301 | 3 | HIST 1302 | 3 |
| ECON 2305 | 3 | ECON 2306 | 3 |
| MANA 1301 | 3 | Creative Arts | 3 |
| UNIV-BU 1131Freshmen Only | 1 | ||
| 16 | 15 | ||
| Second Year | |||
| First Semester | Hours | Second Semester | Hours |
| ACCT 2301 | 3 | ACCT 2302 | 3 |
| INSY 2303 | 3 | BSTAT 2305 | 3 |
| POLS 2311 | 3 | POLS 2312 | 3 |
| Life & Physical Sciences | 3 | Life & Physical Science | 3 |
| Language, Philosophy & Culture | 3 | Elective(2 Hours for Freshman/3 Hours for Transfers) | 2 |
| 15 | 14 | ||
| Third Year | |||
| First Semester | Hours | Second Semester | Hours |
| BLAW 3310 | 3 | MARK 3324 | 3 |
| FINA 3313 | 3 | Advanced Marketing Elective | 3 |
| MANA 3318 | 3 | BCOM 3360 | 3 |
| MARK 3321 | 3 | BSTAT 3321 | 3 |
| Advanced Economics Elective | 3 | Advanced Business Elective | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| First Semester | Hours | Second Semester | Hours |
| MARK 4311 | 3 | MARK 4322 | 3 |
| Advanced Marketing Elective | 3 | Advanced Business or Advanced Marketing Elective | 3 |
| OPMA 3306 | 3 | MANA 4322 | 3 |
| Advanced Accounting Elective | 3 | Advanced Business Elective | 3 |
| Advanced Business Elective | 3 | Advanced Business Elective | 3 |
| 15 | 15 | ||
| Total Hours: 120 | |||
Minor in Business Philanthropy - Currently suspended
- For an 18 hour requirement, this would require a minimum of 9 hours of business coursework completed in residence at UT Arlington.
- Requires a grade of C or better in all minor requirement courses.
- Will not use vocational and technical courses (including WECM courses) toward any business minor.
This minor is also part of the BA in Philanthropy degree offered in the Department of Communication
Complete all of the following courses:
| ACCT 2303 | ACCOUNTING AND COMPLIANCE OF NON-PROFIT ORGANIZATIONS | 3 |
| FINA 4326 | WEALTH AND EXCHANGE | 3 |
| MANA 3321 | NONPROFIT AND VOLUNTEER MANAGEMENT | 3 |
| MARK 3321 | PRINCIPLES OF MARKETING | 3 |
| MARK 3332 | PHILIANTHROPY, FUNDRAISING, AND PROFESSIONAL SELLING | 3 |
| MARK 3342 | MARKETING AND PHILANTHROPIC STRATEGY | 3 |
For additional information or questions about the undergraduate minor, please contact the College of Business Undergraduate Advising Office at 817-272-3368 or ugadvise@uta.edu.
Certificate in Business Philanthropy
The Certificate in Business Philanthropy requires a total of twelve semester credit hours of course work, which can be completed in conjunction with an existing undergraduate degree in any field.
This certificate is also part of the BA in Philanthropy degree offered in the Department of Communication.
Certificate Requirements
To receive the Certificate in Business Philanthropy, all course work (12 hours) must be completed at UT Arlington with a grade of C or higher.
| Complete any four of the following courses for a total of 12 hours: | ||
| ACCT 2303 | ACCOUNTING AND COMPLIANCE OF NON-PROFIT ORGANIZATIONS | 3 |
| MANA 3321 | NONPROFIT AND VOLUNTEER MANAGEMENT | 3 |
| MARK 3321 | PRINCIPLES OF MARKETING | 3 |
| MARK 3332 | PHILIANTHROPY, FUNDRAISING, AND PROFESSIONAL SELLING | 3 |
| MARK 3342 | MARKETING AND PHILANTHROPIC STRATEGY | 3 |
| FINA 4326 | WEALTH AND EXCHANGE | 3 |
| Total Hours | 18 | |
For additional information or questions about the undergraduate certificate, please contact the College of Business Undergraduate Advising Office at 817-272-3368 or ugadvise@uta.edu.
Sales Certificate Program
The Sales Certificate program prepares students for a challenging and rewarding career in the sales profession. The program will enhance students' abilities to sell themselves, their ideas, as well as products and services. It also equips students with knowledge and skills related to managing mutually beneficial relationships with customers. The Sales Certificate program stresses the ethical aspects of sales, deemed a necessary prerequisite for sustainable growth. The Sales Certificate program is built on a strong theoretical background but emphasizes applications and practice. The Sales Certificate program is available to both business and non-business majors.
Admission to the Program
Students seeking admission to the Sales Certificate program must have completed 45 hours of college credit with a minimum GPA of 2.0 at UT Arlington.
Eligibility Requirements
To remain eligible for the Sales Certificate program, all students must maintain a GPA of 2.0 or better with a minimum grade of C in every course taken as part of the Sales Certificate course.
Students who earn grades of D or F in two Sales Certificate program courses will be dismissed from the program.
Certificate Requirements
The Sales Certificate requires 9 credit hours for all majors with requirements differing for business and non-business majors. To receive the certificate, business majors must complete the following courses at UT Arlington with a grade of C or higher.
Business Major Requirements
| Required (Complete each course for a total of 6 hours) | ||
| MARK 3322 | PROFESSIONAL SELLING | 3 |
| MARK 4308 | MANAGEMENT AND LEADERSHIP OF THE SALES FORCE | 3 |
| Electives (Select one of the following courses) | ||
| BCOM 4380 | ADVANCED COMMUNICATIONS FOR BUSINESS | 3 |
| MANA 4341 | NEGOTIATIONS AND CONFLICT RESOLUTION | 3 |
| MARK 3370 | SOCIAL MEDIA MARKETING | 3 |
| MARK 4303 | RETAIL MARKETING | 3 |
| MARK 4393 | MARKETING INTERNSHIP | 3 |
MARK 4393 is for Marketing majors only. Other majors must enroll in sales internships through their respective departments. To receive credit towards the Sales Certificate program, the actual work performed in the internship must be sales focused. | ||
Non-Business Major Requirements
To receive the certificate, non-business majors must complete the following courses at UT Arlington with a grade of C or higher.
| Required (Complete each requirement for a total of 9 hours) | ||
| MARK 3321 | PRINCIPLES OF MARKETING | 3 |
| or BCOM 3360 | EFFECTIVE BUSINESS COMMUNICATION | |
| MARK 3322 | PROFESSIONAL SELLING | 3 |
| MARK 4308 | MANAGEMENT AND LEADERSHIP OF THE SALES FORCE | 3 |
For additional information or questions about the undergraduate certificate, please contact the College of Business Undergraduate Advising Office at 817-272-3368 or ugadvise@uta.edu.