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MARK 5337. MARKETING ANALYTICS AND INFORMATION MANAGEMENT. 3 Hours.

Course focuses on the fundamental concepts of customer relationship management and application of analytics approaches to solve real-world problems. The course covers topics including marketing data bases and computer-based research systems designed for the collection, storage, usage, and reporting of disaggregated data. Students will be instructed on how to increase customer profitability based on insights gained from customer data. Case studies and data analysis projects are utilized. Prerequisite: MARK 5311 or equivalent or consent of the Program Director.

Master of Science in Marketing Research

https://catalog.uta.edu/business/marketing/graduate/market-research-ms/
Marketing research is essential for strategic planning, helping business leaders make informed decisions that reduce risks and maximize returns.  In a competitive market, companies must consistently conduct research to refine products and services and understand shifts in buyer needs and preferences. Effective marketing research ensures companies know their target audience, what they want, and how to attract them.  

BBA or BS in Business to Master of Science in Marketing Research Fast Track

https://catalog.uta.edu/business/marketing/graduate/bba-bs-to-market-research-ms-fast/
The Bachelor of Business Administration or Bachelor of Science in Business to Master of Science in Marketing Research Fast Track enables outstanding senior undergraduate students in the College of Business to satisfy degree requirements leading to a Marketing Research MS while completing their undergraduate studies. Pathways are available from any undergraduate degree in the College that includes the required fast track foundations courses.