University Catalog

Theory and management of digital integrated marketing communication. The course focuses on using digital analytics to plan and execute successful integrated strategies that reach appropriate audiences with targeted messages. Key topics include digital advertising, social media, digital media, email marketing, and search engine optimization (SEO). Prerequisite: A grade of C (2.0/4.0 scale) or better in the following courses: ADVT 3304, PREL 3320, and COMM 3315.