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ADVT 3304. STRATEGIC COMMUNICATION I. 3 Hours.

Introductory strategy course focusing on creative communication in advertising and marketing communication planning. The evolution and development of the strategic creative process is evaluated relative to campaign objectives and research, especially as it impacts Integrated Marketing Communication and branding programs. Students successfully completing Strategic Communication I advance to Strategic Communication II. Prerequisite: COMM 2311, ADVT 2337, and MATH 1308, all with a grade of C or better.

Sociology - Undergraduate Programs

http://catalog.uta.edu/liberalarts/sociology/undergraduate/

...AND SOCIAL IDENTITY ADVT 3304. STRATEGIC COMMUNICATION ADVT 3305. ADVERTISING MEDIA ADVT 3308. DIGITAL ADVERTISING...