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PCOM 4301. NONPROFIT MANAGEMENT. 3 Hours.

Leadership of nonprofits including staff, volunteers, marketing, advocacy, and board development. Topics include the creation of compelling programs and the use of storytelling to appeal to target audiences. Operational and financial aspects of nonprofit management, mission and governance of organizations, and strategic planning for effective management are also covered. Prerequisite: COMM 3315, PCOM 2301, PCOM 3301.