PCOM 3301. FUNDRAISING AND DEVELOPMENT. 3 Hours.
Examination of the fundraising practices and development role in nonprofits including the role of government support, earned revenue, private giving, and legal and ethical contexts of fundraising. Topics include the major areas of philanthropy in addition to the fundraising tools such as grant proposals, special events, planned giving, capital campaigns, and new technologies. Prerequisite: PCOM 2301.