Marketing - Undergraduate Programs

The Department of Marketing offers a Bachelor of Business Administration (B.B.A.) in Marketing and an undergraduate Certificate in Sales.  Students will develop knowledge centered on a customer centric view of the market, long-term customer satisfaction, and the development of mutually beneficial relationships. The discipline of marketing prepares students for exciting and rewarding career opportunities where they serve ther internal and external customers.

Requirements for a Bachelor of Business Administration Degree in Marketing

Students must meet all lower division requirements before enrolling for upper division courses. Specified prerequisites are designated for certain courses.

Pre-Professional Course Requirements - Fulfill the University General Core Requirements (42 hours and 3 elective hours)
General Core Requirements 42
Communication (minimum 6 hours required)6
RHETORIC AND COMPOSITION I
RHETORIC AND COMPOSITION II
Mathematics (minimum 6 hours required)6
COLLEGE ALGEBRA FOR ECONOMICS & BUSINESS ANALYSIS
MATHEMATICS FOR ECONOMICS AND BUSINESS ANALYSIS
Life and Physical Sciences (minimum 6 hours required)6
From Approved University General Core Requirement List
Language, Philosophy & Culture (minimum 3 hours required)3
From Approved University General Core Requirement List
Creative Arts (minimum 3 hours required)3
From Approved University General Core Requirement List
US History (minimum 6 hours required)6
HISTORY OF THE UNITED STATES TO 1865
HISTORY OF THE UNITED STATES, 1865 TO PRESENT
Government/Political Science (minimum 6 hours required)6
GOVERNMENT OF THE UNITED STATES
STATE AND LOCAL GOVERNMENT
Social & Behavioral Sciences (minimum 3 hours required)3
MONEY, FINANCE AND THE MODERN CONSUMER
COMMUNICATIONS IN ORGANIZATIONS
Foundational Component Area (minimum 3 hours required)3
FUNDAMENTALS OF PUBLIC SPEAKING
Non-Business elective (3 hours)3
Professional Course Requirements - Business Core (45 hours)
ACCT 2301PRINCIPLES OF ACCOUNTING I3
ACCT 2302PRINCIPLES OF ACCOUNTING II3
ECON 2305PRINCIPLES OF MACROECONOMICS3
ECON 2306PRINCIPLES OF MICROECONOMICS3
INSY 2303INTRODUCTION TO M.I.S. AND DATA PROCESSING3
BCOM 3360EFFECTIVE BUSINESS COMMUNICATION3
BLAW 3310LEGAL AND ETHICAL ENVIRONMENT OF BUSINESS3
BSTAT 3321BUSINESS STATISTICS I3
FINA 3313BUSINESS FINANCE3
MANA 3318MANAGING ORGANIZATIONAL BEHAVIOR3
MANA 4322ORGANIZATIONAL STRATEGY3
MARK 3321PRINCIPLES OF MARKETING3
OPMA 3306OPERATIONS MANAGEMENT3
Advanced Accounting Elective (ACCT 33xx or 43xx)3
Advanced Economics Elective (ECON 33xx or 43xx)3
Professional Course Requirements - Marketing (18 hours)
MARK 3324BUYER BEHAVIOR3
MARK 4311MARKETING RESEARCH3
MARK 4322ADVANCED MARKETING MANAGEMENT AND STRATEGY3
Advanced Marketing Electives (MARK 33xx or 43xx)9
Advanced Business Electives (12 hours)
Junior or Senior level business, accounting, economics, finance, information systems, management, operations management, or real estate. No MARK courses apply.12
Total Hours120

DOUBLE MAJORS

A Double Major option for the Bachelor of Business Administration (BBA) in Marketing is available. Marketing undergraduates who pursue the following Double Major program will not have the option of participating in the Fast Track Program in Business.

Completion of the Double Major is attained by including all of the following courses in the BBA Marketing plan and completing with grades of C or better in each of the double major courses listed below:

BBA in Marketing and Management

MANAGEMENT PROCESS THEORY
HUMAN RESOURCE MANAGEMENT
Advanced Management Elective (MANA 33xx or 43xx)
Advanced Management Elective (MANA 33xx or 43xx)

Suggested Course Sequence

First Year
First SemesterHoursSecond SemesterHours
ENGL 13013ENGL 13023
MATH 13153MATH 13163
HIST 13113HIST 13123
Life & Physical Science3Life & Physical Science3
COMS 13013Creative Arts3
 15 15
Second Year
First SemesterHoursSecond SemesterHours
ACCT 23013ACCT 23023
ECON 23053ECON 23063
FINA 2330 or MANA 23023INSY 23033
POLS 23113POLS 23123
Language, Philosophy & Culture3Non-Business Elective3
 15 15
Third Year
First SemesterHoursSecond SemesterHours
BLAW 33103MARK 33243
FINA 33133Advanced Marketing Elective3
MANA 33183BCOM 33603
MARK 33213BSTAT 33213
Advanced Economics Elective3Advanced Business Elective3
 15 15
Fourth Year
First SemesterHoursSecond SemesterHours
MARK 43113MARK 43223
Advanced Marketing Elective3Advanced Marketing Elective3
OPMA 33063MANA 43223
Advanced Accounting Elective3Advanced Business Elective3
Advanced Business Elective3Advanced Business Elective3
 15 15
Total Hours: 120

Sales Certificate Program

The Sales Certificate program prepares students for a challenging and rewarding career in the sales profession. The program will enhance students' abilities to sell themselves, their ideas, as well as products and services. It also equips students with knowledge and skills related to managing mutually beneficial relationships with customers. The certificate program stresses the ethical aspects of sales, deemed essential for sustainable growth, and combines a strong theoretical background with emphasis on applications and practice. The Sales Certificate is available to business and non-business majors.

Admission and Eligibility Requirements

Students seeking admission to the Sales Certificate program must have completed 45 hours of college credit with a minimum UTA GPA of 2.0.

To remain eligible for the Sales Certificate, a student must maintain a 2.0 or better GPA in program coursework and earn a grade of C or better in every Sales Certificate course.

A student who receives any combination of grades of D or F in more than one Sales Certificate course or in two attempts of the same Sales Certificate course will be dismissed from the program.

Certificate Requirements for Business Majors

The Sales Certificate requires 18 credit hours for business majors: 12 credit hours required and an additional 6 credit hours from elective options as listed.

Required
BCOM 3360EFFECTIVE BUSINESS COMMUNICATION3
MARK 3321PRINCIPLES OF MARKETING3
MARK 3322PROFESSIONAL SELLING3
MARK 4308MANAGEMENT AND LEADERSHIP OF THE SALES FORCE3
Electives
MARK 3323INTEGRATED MARKETING COMMUNICATION3
or MARK 4303 RETAIL AND SERVICE MARKETING
MARK 4393MARKETING INTERNSHIP (Marketing majors only)3
or MANA 4340 BUSINESS AND SOCIETY
or MANA 4341 NEGOTIATIONS AND CONFLICT RESOLUTION
Total Hours18

Certificate Requirements for Non-Business Majors

The Sales Certificate requires 21 credit hours for non-business majors: 18 credit hours required and an additional 3 credit hours from elective options as listed.

Required
ECON 2306PRINCIPLES OF MICROECONOMICS3
BCOM 3360EFFECTIVE BUSINESS COMMUNICATION3
MANA 3318MANAGING ORGANIZATIONAL BEHAVIOR3
MARK 3321PRINCIPLES OF MARKETING3
MARK 3322PROFESSIONAL SELLING3
MARK 4308MANAGEMENT AND LEADERSHIP OF THE SALES FORCE3
Elective
MANA 4341NEGOTIATIONS AND CONFLICT RESOLUTION3
or MARK 3323 INTEGRATED MARKETING COMMUNICATION
or MARK 4303 RETAIL AND SERVICE MARKETING
Total Hours21