Public Relations (PREL)

Courses

PREL 2338. INTRODUCTION TO PUBLIC RELATIONS. 3 Hours. (TCCN = COMM 2330)

Principles and methods of building goodwill and obtaining publicity; process of influencing public opinion; analysis of media; implementation of public relations programs.

PREL 3320. STRATEGIC SOCIAL MEDIA COMMUNICATION. 3 Hours.

Writing for social media, audience analysis, understanding the unique attributes of various platforms and communicating ethically and effectively across those platforms. Prerequisite: BCMN 2370 (or for Broadcast majors BCMN 2358), CTEC 2350, COMM 3300.

PREL 3339. PUBLIC RELATIONS METHODS. 3 Hours.

The theory and practice of selecting the appropriate mass media channels to reach and influence specialized groups, with practice in public relations writing. Prerequisite: PREL 2338 with a grade of C or higher (2.0/4.0 scale), JOUR 2346, 60 or more hours earned, COMM 2315, and MATH 1308, Elementary Statistical Analysis, with a grade of C or higher).

PREL 3355. PUBLIC RELATIONS CASE STUDIES. 3 Hours.

The use of case studies to study the techniques of goal-setting and strategy-selection as applied in actual programs and under varying information conditions. Prerequisite: COMM 2315 and PREL 2338 with a grade of C or higher (2.0/4.0 scale), JOUR 2346, 60 or more hours earned and MATH 1308, Elementary Statistical Analysis, with a course grade of C or higher (2.0/4.0 scale).

PREL 4316. PUBLIC RELATIONS CAMPAIGNS. 3 Hours.

The study of advanced public relations campaign strategies based on research techniques; campaign development, implementation and assessment. Prerequisite: PREL 3339 and PREL 3355 with a grade of C (2.0/4.0) or better. COMM 2315, COMM 3303, and ECON 2305, and completion or concurrent enrollment in PREL 4320.

PREL 4320. PUBLIC RELATIONS MANAGEMENT. 3 Hours.

Public relations management decision-making in areas of operation, personnel, content, promotion, finance, and governmental regulations. Prerequisite: A grade of C or better (2.0/4.0) in PREL 3339 and PREL 3355.

PREL 4391. CONFERENCE COURSE. 3 Hours.

Topic assigned on an individual basis, covering individual research or study in the designated areas. May be repeated when topic changes, for a maximum of six credit hours. Prerequisite: COMM 2315, 60 or more hours earned, and permission of the department.

PREL 4393. SPECIAL TOPICS. 3 Hours.

Special studies in public relations. Topic varies from semester to semester. May be repeated when topic changes for a maximum of six credit hours. Prerequisite: COMM 2315, 60 or more hours earned, and permission of the department.

PREL 4395. PROFESSIONAL INTERNSHIP. 3 Hours.

Individual research in public relations while working with business and industry. Individual conference to be arranged. Prerequisite: COMM 2315, 60 or more hours earned, and permission of the department.