New venture opportunity assessment, formation, and development in startup and corporate environments. Students will understand the role of entrepreneurship in the economy and the attributes of entrepreneurial behavior. Students will learn how to assess the market and financial feasibility of a new venture as well as understand how to use equity and debt financing, how to select between starting up, franchising, or buying a business, how to lead the growing company, and how to address family business dilemmas. The cornerstone of the course will be a feasibility assessment project that leads to a business plan for a new venture of the student's choice. For the project, students can explore either an original new venture idea, an already existing venture concept (for example, a franchise), or a new business opportunity in need of assessment for an existing firm or their current employer.