MANA 3325. ENTREPRENEURSHIP: THE NEW VENTURE CREATION PROCESS. 3 Hours.
This course provides an introduction to the principles of entrepreneurship. Topics include the role of the entrepreneur, self-analysis of entrepreneurship readiness, opportunity recognition, market research and product development activities, legal issues, sources of capital, budgeting, and cash flow. Upon completion, students should have an understanding of the entrepreneurial process and issues faced by entrepreneurs. Prerequisite: 60 credit hours.