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INSY 5380. SOCIAL NETWORK ANALYSIS. 3 Hours.

The enormous amount of data being generated by social networking sites as well as social media has the potential to provide insights into the behaviors of people and/or organizations. The course covers various aspects of social network analysis (SNA), including computation of structural characteristics of a network, analysis of ego and complete networks, position and role analysis, and statistical methods used in testing hypotheses related to social networks. In addition to covering the theoretical underpinnings of social networks, the course also emphasizes the analysis of real-world social network data using popular software applications/languages. Prerequisite: INSY 5336.