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CTEC 4309. INTERNET MARKETING COMMUNICATION. 3 Hours.

Course examines best practices in marketing communication; considers electronic commerce conducted via current communication and information technology. Discussion of theories, research strategies, usage trends, and current development. Prerequisite: COMM 3300. A grade of C (2.0/4.0) or better in COMM 2311 (previously known as JOUR 1345) and one of the following: ADVT 4300, CTEC 3350, PREL 3355, or COMM 4318.