Marketing - Undergraduate Programs
The Department of Marketing offers a Bachelor of Business Administration (B.B.A.) in Marketing and an undergraduate Sales Certificate. Students will develop knowledge centered on a customer centric view of the market, long-term customer satisfaction, and the development of mutually beneficial relationships. The discipline of marketing prepares students for exciting and rewarding career opportunities where they serve ther internal and external customers.
Requirements for a Bachelor of Business Administration Degree in Marketing
Students must meet all lower division requirements before enrolling for upper division courses. Specified prerequisites are designated for certain courses.
| Pre-Professional Course Requirements - Fulfill the University General Core Requirements (42 hours and 3 elective hours) | ||
| General Core Requirements | 42 | |
| Communication (minimum 6 hours required) | 6 | |
| RHETORIC AND COMPOSITION I | ||
| RHETORIC AND COMPOSITION II | ||
| Mathematics (minimum 6 hours required) | 6 | |
| COLLEGE ALGEBRA FOR ECONOMICS & BUSINESS ANALYSIS | ||
| MATHEMATICS FOR ECONOMICS AND BUSINESS ANALYSIS | ||
| Life and Physical Sciences (minimum 6 hours required) | 6 | |
From Approved University General Core Requirement List | ||
| Language, Philosophy & Culture (minimum 3 hours required) | 3 | |
From Approved University General Core Requirement List | ||
| Creative Arts (minimum 3 hours required) | 3 | |
From Approved University General Core Requirement List | ||
| US History (minimum 6 hours required) | 6 | |
| HISTORY OF THE UNITED STATES TO 1865 | ||
| HISTORY OF THE UNITED STATES, 1865 TO PRESENT | ||
| Government/Political Science (minimum 6 hours required) | 6 | |
| GOVERNMENT OF THE UNITED STATES | ||
| STATE AND LOCAL GOVERNMENT | ||
| Social & Behavioral Sciences (minimum 3 hours required) | 3 | |
Satisfied by completion of ECON 2305 in the Business Core. | ||
| Foundational Component Area (minimum 3 hours required) | 3 | |
Satisfied by completion of ECON 2306 in the Business Core. | ||
| Non-Business Elective/UNIV 1131 (3 hours) | 3 | |
| Professional Course Requirements - Business Core (39 hours) | ||
| MANA 1301 | BUSINESS IN A GLOBAL ENVIRONMENT | 3 |
| ACCT 2301 | PRINCIPLES OF ACCOUNTING I | 3 |
| ACCT 2302 | PRINCIPLES OF ACCOUNTING II | 3 |
| BSTAT 2305 | INTRODUCTORY STATISTICS FOR BUSINESS ANALYTICS | 3 |
| ECON 2305 satisfies the Social & Behavioral Science | ||
| ECON 2306 satisfies the Foundational Component | ||
| INSY 2303 | INTRODUCTION TO M.I.S. AND DATA PROCESSING | 3 |
| BCOM 3360 | EFFECTIVE BUSINESS COMMUNICATION | 3 |
| BLAW 3310 | LEGAL AND ETHICAL ENVIRONMENT OF BUSINESS | 3 |
| BSTAT 3321 | BUSINESS STATISTICS I | 3 |
| FINA 3313 | BUSINESS FINANCE | 3 |
| MANA 3318 | MANAGING ORGANIZATIONAL BEHAVIOR | 3 |
| MANA 4322 | ORGANIZATIONAL STRATEGY | 3 |
| MARK 3321 | PRINCIPLES OF MARKETING | 3 |
| OPMA 3306 | OPERATIONS MANAGEMENT | 3 |
| Professional Course Requirements - Marketing (18 hours) | ||
| MARK 3324 | BUYER BEHAVIOR | 3 |
| MARK 4311 | MARKETING RESEARCH | 3 |
| MARK 4322 | ADVANCED MARKETING MANAGEMENT AND STRATEGY | 3 |
| Advanced Marketing Electives (MARK 33xx or 43xx) | 9 | |
| Advanced Business Courses and Electives (18 hours) | ||
| Advanced Accounting Elective (ACCT 33xx or 43xx) | 3 | |
| Advanced accounting, business, economics, finance, information systems, management, operations and supply chain management, or real estate. No MARK. | 12 | |
| Advanced Economics Elective (ECON 33xx or 43xx) | 3 | |
| Total Hours | 120 | |
DOUBLE MAJORS
A Double Major option for the Bachelor of Business Administration (BBA) in Marketing is available. Marketing undergraduates who pursue the following Double Major program will not have the option of participating in the Fast Track Program in Business.
Completion of the Double Major is attained by including all of the following courses in the BBA Marketing plan and completing with grades of C or better in each of the double major courses listed below:
BBA in Marketing and Management
| MANAGEMENT PROCESS THEORY | ||
| HUMAN RESOURCE MANAGEMENT | ||
Advanced Management Elective (MANA 33xx or 43xx) | ||
Advanced Management Elective (MANA 33xx or 43xx) | ||
Suggested Course Sequence
| First Year | |||
|---|---|---|---|
| First Semester | Hours | Second Semester | Hours |
| ENGL 1301 | 3 | ENGL 1302 | 3 |
| MATH 1315 | 3 | MATH 1316 | 3 |
| HIST 1301 | 3 | HIST 1302 | 3 |
| Life & Physical Science | 3 | Life & Physical Science | 3 |
| MANA 1301 | 3 | Creative Arts | 3 |
| Non-Business Elective/UNIV 1131 | 1 | ||
| 16 | 15 | ||
| Second Year | |||
| First Semester | Hours | Second Semester | Hours |
| ACCT 2301 | 3 | ACCT 2302 | 3 |
| ECON 2305 | 3 | ECON 2306 | 3 |
| INSY 2303 | 3 | BSTAT 2305 | 3 |
| POLS 2311 | 3 | POLS 2312 | 3 |
| Language, Philosophy & Culture | 3 | Non-Business Elective | 2 |
| 15 | 14 | ||
| Third Year | |||
| First Semester | Hours | Second Semester | Hours |
| BLAW 3310 | 3 | MARK 3324 | 3 |
| FINA 3313 | 3 | Advanced Marketing Elective | 3 |
| MANA 3318 | 3 | BCOM 3360 | 3 |
| MARK 3321 | 3 | BSTAT 3321 | 3 |
| Advanced Economics Elective | 3 | Advanced Business Elective | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| First Semester | Hours | Second Semester | Hours |
| MARK 4311 | 3 | MARK 4322 | 3 |
| Advanced Marketing Elective | 3 | Advanced Marketing Elective | 3 |
| OPMA 3306 | 3 | MANA 4322 | 3 |
| Advanced Accounting Elective | 3 | Advanced Business Elective | 3 |
| Advanced Business Elective | 3 | Advanced Business Elective | 3 |
| 15 | 15 | ||
| Total Hours: 120 | |||
Sales Certificate Program
The Sales Certificate program prepares students for a challenging and rewarding career in the sales profession. The program will enhance students' abilities to sell themselves, their ideas, as well as products and services. It also equips students with knowledge and skills related to developing and managing mutually beneficial relationships with customers. The Sales Certificate program stresses the ethical, technological, and global aspects of professional sales, deemed a necessary prerequisite for sustainable growth. The Sales Certificate program is built on a strong theoretical background but emphasizes applications and practice. The Sales Certificate program responds to the growing demand for students with a sales education and is available to both business and non-business majors.
Admission and Eligibility Requirements
Students seeking admission to the Sales Certificate program must have completed 45 hours of college credit with a minimum UTA GPA of 2.0.
To remain eligible for the Sales Certificate program, a student must maintain a 2.0 or better GPA in program coursework and earn a grade of C or better in every Sales Certificate course.
A student who receives any combination of grades of D or F in more than one Sales Certificate course or in two attempts of the same Sales Certificate course will be dismissed from the program.
Certificate Requirements
The Sales Certificate requires 18 credit hours for all majors with 12 credit hours from required courses and an additional 6 credit hours from elective options as listed.
| Required (Complete all courses for a total of 12 hours) | ||
| BCOM 3360 | EFFECTIVE BUSINESS COMMUNICATION | 3 |
| MARK 3321 | PRINCIPLES OF MARKETING | 3 |
| MARK 3322 | PROFESSIONAL SELLING | 3 |
| MARK 4308 | MANAGEMENT AND LEADERSHIP OF THE SALES FORCE | 3 |
| Electives (Select two of the following courses for a total of 6 hours) | ||
| MARK 3323 | INTEGRATED MARKETING COMMUNICATION | 3 |
| MARK 3370 | SOCIAL MEDIA MARKETING | 3 |
| MARK 4303 | RETAIL AND SERVICE MARKETING | 3 |
| MARK 4325 | INTERNATIONAL MARKETING | 3 |
| MARK 4393 | MARKETING INTERNSHIP | 3 |
MARK 4393 is for Marketing majors only. Other majors must enroll in sales internships through their respective departments. To receive credit towards the Sales Certificate program, the actual work performed in the internship must be sales focused. | ||