University Catalog

Marketing

This is an archived copy of the 2022-2023 catalog. To access the most recent version of the catalog, please visit http://catalog.uta.edu/.

Marketing is critically important to businesses. Top management realizes that a company must understand the marketplace and buyer needs and wants if it is to grow and compete effectively.  Marketing centers on the customer and focuses on processes aimed at creating, delivering, and communicating value to customers.

The discipline of marketing will provide you with outstanding career opportunities in professional selling, marketing research, advertising, purchasing, distribution management, product development, wholesaling, and product management. The demand for marketing professionals continues to grow as today's organizations place greater emphasis on effective marketing as a means of achieving their goals.

Ever increasing worldwide competition, expanding global market, and accelerating technological advancements provide exciting business challenges that UTA's marketing curriculum is uniquely designed to address. With a diverse faculty experienced in both practical and theoretical applications, the marketing department at UTA provides insightful learning opportunities that will equip you with the knowledge to meet the challenges of the new economy.