Marketing - Undergraduate Programs
The Department of Marketing offers a Bachelor of Business Administration (B.B.A.) in Marketing and an undergraduate Certificate in Sales. Students will develop knowledge centered on a customer centric view of the market, long-term customer satisfaction, and the development of mutually beneficial relationships. The discipline of marketing prepares students for exciting and rewarding career opportunities where they serve ther internal and external customers.
Requirements for a Bachelor of Business Administration Degree in Marketing
Students must meet all lower division requirements before enrolling for upper division courses. Specified prerequisites are designated for certain courses.
| Pre-Professional Course Requirements - Fulfill the University General Core Requirements (42 hours and 3 elective hours) | ||
| General Core Requirements | 42 | |
| Communication (minimum 6 hours required) | 6 | |
| RHETORIC AND COMPOSITION I | ||
| RHETORIC AND COMPOSITION II | ||
| Mathematics (minimum 6 hours required) | 6 | |
| COLLEGE ALGEBRA FOR ECONOMICS & BUSINESS ANALYSIS | ||
| MATHEMATICS FOR ECONOMICS AND BUSINESS ANALYSIS | ||
| Life and Physical Sciences (minimum 6 hours required) | 6 | |
From Approved University General Core Requirement List | ||
| Language, Philosophy & Culture (minimum 3 hours required) | 3 | |
From Approved University General Core Requirement List | ||
| Creative Arts (minimum 3 hours required) | 3 | |
From Approved University General Core Requirement List | ||
| US History (minimum 6 hours required) | 6 | |
| HISTORY OF THE UNITED STATES TO 1865 | ||
| HISTORY OF THE UNITED STATES, 1865 TO PRESENT | ||
| Government/Political Science (minimum 6 hours required) | 6 | |
| GOVERNMENT OF THE UNITED STATES | ||
| STATE AND LOCAL GOVERNMENT | ||
| Social & Behavioral Sciences (minimum 3 hours required) | 3 | |
| MONEY, FINANCE AND THE MODERN CONSUMER | ||
or MANA 2302 | COMMUNICATIONS IN ORGANIZATIONS | |
| Foundational Component Area (minimum 3 hours required) | 3 | |
| FUNDAMENTALS OF PUBLIC SPEAKING | ||
| Non-Business elective (3 hours) | 3 | |
| Professional Course Requirements - Business Core (45 hours) | ||
| ACCT 2301 | PRINCIPLES OF ACCOUNTING I | 3 |
| ACCT 2302 | PRINCIPLES OF ACCOUNTING II | 3 |
| ECON 2305 | PRINCIPLES OF MACROECONOMICS | 3 |
| ECON 2306 | PRINCIPLES OF MICROECONOMICS | 3 |
| INSY 2303 | INTRODUCTION TO M.I.S. AND DATA PROCESSING | 3 |
| BCOM 3360 | EFFECTIVE BUSINESS COMMUNICATION | 3 |
| BLAW 3310 | LEGAL AND ETHICAL ENVIRONMENT OF BUSINESS | 3 |
| BSTAT 3321 | BUSINESS STATISTICS I | 3 |
| FINA 3313 | BUSINESS FINANCE | 3 |
| MANA 3318 | MANAGING ORGANIZATIONAL BEHAVIOR | 3 |
| MANA 4322 | ORGANIZATIONAL STRATEGY | 3 |
| MARK 3321 | PRINCIPLES OF MARKETING | 3 |
| OPMA 3306 | OPERATIONS MANAGEMENT | 3 |
| Advanced Accounting Elective (ACCT 33xx or 43xx) | 3 | |
| Advanced Economics Elective (ECON 33xx or 43xx) | 3 | |
| Professional Course Requirements - Marketing (18 hours) | ||
| MARK 3324 | BUYER BEHAVIOR | 3 |
| MARK 4311 | MARKETING RESEARCH | 3 |
| MARK 4322 | ADVANCED MARKETING MANAGEMENT AND STRATEGY | 3 |
| Advanced Marketing Electives (MARK 33xx or 43xx) | 9 | |
| Advanced Business Electives (12 hours) | ||
| Junior or Senior level business, accounting, economics, finance, information systems, management, operations management, or real estate. No MARK courses apply. Must include three (3) departments/prefixes from the College of Business. | 12 | |
| Total Hours | 120 | |
Suggested Course Sequence
| First Year | |||
|---|---|---|---|
| First Semester | Hours | Second Semester | Hours |
| ENGL 1301 | 3 | ENGL 1302 | 3 |
| MATH 1315 | 3 | MATH 1316 | 3 |
| HIST 1311 | 3 | HIST 1312 | 3 |
| Life & Physical Science | 3 | Life & Physical Science | 3 |
| COMS 1301 | 3 | Creative Arts | 3 |
| 15 | 15 | ||
| Second Year | |||
| First Semester | Hours | Second Semester | Hours |
| ACCT 2301 | 3 | ACCT 2302 | 3 |
| ECON 2305 | 3 | ECON 2306 | 3 |
| FINA 2330 or MANA 2302 | 3 | INSY 2303 | 3 |
| POLS 2311 | 3 | POLS 2312 | 3 |
| Language, Philosophy & Culture | 3 | Non-Business Elective | 3 |
| 15 | 15 | ||
| Third Year | |||
| First Semester | Hours | Second Semester | Hours |
| BLAW 3310 | 3 | MARK 3324 | 3 |
| FINA 3313 | 3 | Advanced Marketing Elective | 3 |
| MANA 3318 | 3 | BCOM 3360 | 3 |
| MARK 3321 | 3 | BSTAT 3321 | 3 |
| Advanced Economics Elective | 3 | Advanced Business Elective | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| First Semester | Hours | Second Semester | Hours |
| MARK 4311 | 3 | MARK 4322 | 3 |
| Advanced Marketing Elective | 3 | Advanced Marketing Elective | 3 |
| OPMA 3306 | 3 | MANA 4322 | 3 |
| Advanced Accounting Elective | 3 | Advanced Business Elective | 3 |
| Advanced Business Elective | 3 | Advanced Business Elective | 3 |
| 15 | 15 | ||
| Total Hours: 120 | |||
Sales Certificate Program
The Sales Certificate program prepares students for a challenging and rewarding career in the sales profession. The program will enhance students' abilities to sell themselves, their ideas, as well as products and services. It also equips students with knowledge and skills related to managing mutually beneficial relationships with customers. The certificate program stresses the ethical aspects of sales, deemed essential for sustainable growth, and combines a strong theoretical background with emphasis on applications and practice. The Sales Certificate is available to business and non-business majors.
Admission and Eligibility Requirements
Students seeking admission to the Sales Certificate program must have completed 45 hours of college credit with a minimum UTA GPA of 2.0.
To remain eligible for the Sales Certificate, a student must maintain a 2.0 or better GPA in program coursework and earn a grade of C or better in every Sales Certificate course.
A student who receives any combination of grades of D or F in more than one Sales Certificate course or in two attempts of the same Sales Certificate course will be dismissed from the program.
Certificate Requirements for Business Majors
The Sales Certificate requires 18 credit hours for business majors: 12 credit hours required and an additional 6 credit hours from elective options as listed.
| Required | ||
| BCOM 3360 | EFFECTIVE BUSINESS COMMUNICATION | 3 |
| MARK 3321 | PRINCIPLES OF MARKETING | 3 |
| MARK 3322 | PROFESSIONAL SELLING | 3 |
| MARK 4308 | MANAGEMENT AND LEADERSHIP OF THE SALES FORCE | 3 |
| Electives | ||
| MARK 3323 | INTEGRATED MARKETING COMMUNICATION | 3 |
| or MARK 4303 | RETAIL AND SERVICE MARKETING | |
| MARK 4393 | MARKETING INTERNSHIP (Marketing majors only) | 3 |
| or MANA 4340 | BUSINESS AND SOCIETY | |
| or MANA 4341 | NEGOTIATIONS AND CONFLICT RESOLUTION | |
| Total Hours | 18 | |
Certificate Requirements for Non-Business Majors
The Sales Certificate requires 21 credit hours for non-business majors: 18 credit hours required and an additional 3 credit hours from elective options as listed.
| Required | ||
| ECON 2306 | PRINCIPLES OF MICROECONOMICS | 3 |
| BCOM 3360 | EFFECTIVE BUSINESS COMMUNICATION | 3 |
| MANA 3318 | MANAGING ORGANIZATIONAL BEHAVIOR | 3 |
| MARK 3321 | PRINCIPLES OF MARKETING | 3 |
| MARK 3322 | PROFESSIONAL SELLING | 3 |
| MARK 4308 | MANAGEMENT AND LEADERSHIP OF THE SALES FORCE | 3 |
| Elective | ||
| MANA 4341 | NEGOTIATIONS AND CONFLICT RESOLUTION | 3 |
| or MARK 3323 | INTEGRATED MARKETING COMMUNICATION | |
| or MARK 4303 | RETAIL AND SERVICE MARKETING | |
| Total Hours | 21 | |