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PREL 3339. PUBLIC RELATIONS METHODS. 3 Hours.

The theory and practice of selecting the appropriate mass media channels to reach and influence specialized groups, with practice in public relations writing. Prerequisite: PREL 2338 with a grade of C or higher (2.0/4.0 scale), JOUR 2346, 60 or more hours earned, COMM 2315, and MATH 1308, Elementary Statistical Analysis, with a grade of C or higher).